Good piece about the difference between a single owner that does your wedding compared to a large company doing it. The piece is written by a DJ owner in the Denver area.
1) An Owner-Operator
When you talk with an Owner-Operator DJ on the phone, you will meet that same person when it is time to plan for your wedding. The same person will also show up and run the event just like you had planned. No surprises. Owner-Operators usually have more expensive, reliable sound equipment because they know it will be taken care of and not abused. They also tend to be more experienced DJs. I am an Owner-Operator and I've done over 350 weddings and DJ'd over 750 evenings all together. As a professional DJ I carry $1 million dollar liability insurance as most venues require. If someone trips over a speaker wire, etc. you won't have to deal with the liability.
2) A Multi-Operator
A Multi-Operator has between three and 20 DJs working for them. You talk to them on the phone, and some will e-mail you the paperwork to fill out, and some will meet with you in person. Most of the time, you will never know who your actual DJ is until they show up on your wedding day. There are some decent DJs in this business model. However, there are a lot more mediocre or poor DJs in this business model. The DJ gets a small portion of the fee, and the boss gets the rest. He will spend a large portion of this money on big ads on the Internet, etc. The main sales pitch they have is "in case the DJ gets sick, we have back ups." I know several men that used to be Multi-Operators, and they told me that they sold their business because they got tired of "mad brides" calling them the day after the wedding to chew them out about something the DJ didn't do or did in bad judgment.
When a DJ "gets good and develops a reputation" they usually start their own business, and become an Owner-Operator so they can control the final event and get the whole fee. Also, I know about 24 DJs who are Owner-Operators in case I do get sick, so I can call on them to fill in. In DJing over 750 evenings, I have NEVER had to use one of my fellow Owner-Operators.- A Sharp DJ-Service http://www.asharpdjservice.com/whatdoesadjdo.html
Jenkins Photography- Boise Idaho 208-887-6655